Packaging cannot fail a good product. The ideal packaging needs to be more than just a wrapping. Our designs are developed with appeal, brand clarity and shelf impact. In our process, we never discount the end consumer, the business and the planet. Occasionally, this empathic cocktail allows for the packaging to stand-alone as a product by itself. While the product and packaging work very well together, they seem to do pretty well on their own too.
The only important thing about design is how it relates to people.