Founder Profile
Founder Profile

Srinivas Kumar KS

Founder and Designer

कर्मणये वाधिकारस्ते मां फलेषु कदाचन
The fruits of your actions are not what you do your duties for !

Founder Profile


How many years of your life have you invested in design?

It has been a good round of 17 years. I practically live, eat and breathe design.

What is your preferred area of design?

The area of design that really keeps me going is product design. With a background in engineering and Tool and Die making it is hard to not have that moulded in my system. It literally keeps me awake at night. For me, exploring technical possibilities and pushing boundaries is so addictive that it feels like an unsolved puzzle that won’t let me sleep.

Who inspires you the most?

Nikola Tesla, Elon Musk, Philippe Starck and Bill gates.

Bill gates sounds like a black sheep in that list. Why him?

I relate to a heart that wants to give back to the community. Bill gates aspires me to do the same, once I have all that I need in place.

What are the primary design tools you use?

While I dabble in several design tools, I am primarily hooked onto Corel Draw for graphics, Autocad and Creo.

Do you have a design hero?

Phillipe Starck. I believe he is a grounded and revolutionary thinker.

What is the best designed object in your opinion?

The safety pin. I don’t believe it needs a design change ever. Also, the wheel for the same reason.

What is the most important quality for a designer?

Humility – it allows for one to be not biased towards one opinion and it is the start point for empathy. It is important to feel for your customer and end users.

Doer attitude  – The kind of attitude where you answer a problem statement with a question of “how can it be done” instead of “why it can’t be done”.

Why is your approach to design different?

My journey started from ground up. From working on machines on the shop floor to the final design process, the knowledge and experience gave me a competitive advantage in design. I can visualise what needs to be done for the design even before it is done. It has helped me take on every challenge in production, even the last minute surprises, head on. With very little dependency on others, I am able to bring a more holistic approach to design.